Critique to Brand Finland commission also brands Finland
In a weird twist of fate, a group of legal experts have said that the commission set up to develop a national brand for Finland (about which an article was posted a few days ago here), is in violation...
View ArticleFinland’s nation branding plans
Finland’s image abroad has been enhanced by defining a country specific brand of tourism. It can be described by four C’s: credible, contrasting, creative and cool. The country represents all of these....
View ArticleFinland’s plans for managing its country brand
Just like its Scandinavian counterparts, Finland enjoys one of the best country brands in the world. All country/ nation brand rankings show that Finland scores very well in most country brands facets,...
View ArticleFinland’s nation branding: Finns find it hard to sell themselves
For the most part, Finns seem fairly content with their home country. In fact, they are one of the happiest nations in the world, reports the OECD in a 2009 study. Outsiders, however, tend to see...
View ArticleNew insights on Finland’s country branding program
Some 80 guests and friends of Finland gathered on a sunny October 14th afternoon at Dutch Zoetermeer to hear a panel discussion about the theme “Finland Country Branding”. The purpose of the event was...
View ArticleCountry colors, flags and nation brands
As anybody involved in the field of branding knows, color is an extremely important part of all kind of brands. The visual look and feel, and specifically a distinctive colour set, has an impact on how...
View ArticleAn update on Finland’s country branding programme
The Finnish Foreign Ministry’s press release, according to which former Nokia CEO Jorma Ollila was to start work on creating a country brand for Finland, took many by surprise in September 2008....
View Article2010 Country Brand Index: Brand value goes North
A noteworthy trend can be seen by looking at the rankings in the 2010 Country Brand Index. In Europe, nation branding value is moving from South to North. Without a doubt, the countries winning more...
View ArticleFinnish nation branding workgroup unveils Brand Finland strategy
As we announced on this update on Finland’s nation branding project, the Brand Finland delegation published the results of their work last Thursday, November 25th. The delegation, set up in 2008 by...
View ArticleFinland’s nation branding strategy sets a mission for all Finns
Last Saturday we reported on the release of the ‘Mission for Finland’ nation branding report. This 365 pages document compiles two years of hard work (the Finnish country-branding delegation was...
View ArticleA mission for Finland
In 2030, Finland will be the world’s problem-solver, the report of the Country Brand Delegation states in its final report. Our practical and forthright approach to dealing with challenges offers...
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